Red State

It’s time to rethink red.

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We’ve not always had the best relationship with red - the image of a cheap red pump accompanied by a satin pencil skirt circa 2002 still haunts us to this day. However this season, red seems like a new colour that we’ve only just discovered.

Worn head-to-toe in everything from cherry, garnet and wine, the look was full on and luxurious. Here’s how we’ll be wearing the shade for every occasion this fall.

For daytime we’ll be channelling Fendi’s full crimson look, with slick knee high boots and fur details. Max Mara’s teddy bear coats were reinvented in a plush ruby red and paired with wide leg velvet pants and thick roll neck sweaters. Take Noht from the girls at Max Mara and keep hair loose and makeup dewy and fresh, with a subtle wash of peach swept over the lids.

shop the look

Don’t think that red can’t be worn to the office. For the boardroom channel Jil Sander in oversized mannish tailoring or Delpozo’s maroon wide leg trousers - to make them more subdued for the office, pair with a black turtleneck and a structured bag.

For the evening take on frills with Giambattista Valli and Alexander McQueen, or take Noht from Emilia Wickstead and head for a more minimal approach with swaths of rich red in a minimal cut. Keep hair away from the face and opt for a barely there sandal to keep the shade the focal point.

When mixing pieces this season the important things to keep in mind are fit and fabric. Oversized knits and wide trousers are pared together and huge coats thrown atop. Whilst fabric wise, we’re on the lookout for a variety of textures from wool, to silk and mohair. - pair them all together to avoid your outfit looking flat.

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WomenswearZak Walton