3 Casual-wear brands to try for SS18
As we wrap up at London Fashion Week Men's and move on to Pitti Uomo, we're (for obvious reasons) on the lookout for new brands/options for spring/summer 18. We've rounded up three brands that you should try out this SS18.
Inspired by the Rock and Roll culture of California, the man behind the eponymous brand Mr Mike Amiri, drew inspiration directly from his youth. The collection is almost like a west-coat, more louche version of Saint Laurent, with simple printed tee's, perfect distressed denim and our definite go-to for outerwear for the season ahead (I mean, look at that denim/bomber jacket!).
FEAR OF GOD
Taking inspiration from athletic wear and nineties grunge (not something we'd usually sporting, but wait for it), Fear of God combine luxe materials with a nostalgic aesthetic - brought up to date with a modern twist the pieces have just the right design details to inject some cool into your wardrobe.
Another California native, Mr Mathew M.Williams takes his inspiration from the sunny side as well as his time working in entertainment - the pieces are more paired back but the shapes nod to a definite skater aesthetic that can be dressed up or down depending on your vibe for SS18.